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The off-price concept was established back in 1956 in America. Those years customers who wanted to acquire nice clothing at a reasonable price could do that in basements of large malls, where some discounted items from famous brands were presented.
The off-price concept
For the first time, a federal off-price retailer Familia is included in the top-500 Russian business according to RBC and became a leader among fashion-network by the indicator of an annual revenue growth.
Familia was considered a leader among fashion-networks in top-500 RBC
Off-price – is a world famous format of trading at special pricing. Familia network is the only nationwide off-price retailer in Russia.
Familia network is the only nationwide off-price retailer in Russia.