Familia expands partnership with Atrium European Real Estate

With the opening of a Familia store in St. Petersburg, the retailer now has stores at all of the chain’s shopping centers in Russia

December 6, 2021— Familia, the leader in Russia’s off-price retail market, is expanding its partnership with the Atrium European Real Estate (AERE), an international company specializing in real estate investments and the owner of the Park House chain of shopping centers in Russia. The Familia brand now has stores at every one of the chain’s shopping centers in Russia, with the company leasing 7,500 sq m. The most recent opening took place at the Park House shopping center in St. Petersburg. This is one of the largest lease deals involving a single partner in the fashion segment in 2021.

Familia ranks third in terms of leased retail space in the fashion category 1 in Russia. The total sales area of all the company’s stores—more than 370 at the moment—is over 412,000 square meters. Only Moscow has more Familia stores than St. Petersburg, which now has 33.

Svetlana Mozhaeva, Familia’s CEO, said:

“Strengthening our presence in Russia, Familia’s key market, is one of our strategic priorities. The company is a pioneer and the leader in the off-price segment in Russia, and one of the largest tenants in fashion retail. We are committed to working with leading international players, which guarantees high standards of service and quality retail space. The opening of our thirty-third store and our first at Park House shopping center in St. Petersburg is another step in Familia’s expansion in one of the key regions of the country for us. Our long-term goal is to make quality premium-brand items more accessible to as many people as possible throughout Russia.”

Alexander Grishak, Retail Development Director, said:

“AERE, one of the largest companies in Central Europe which operates shopping centers focused on a dynamic lifestyle and that are in line with the latest consumer trends. We are delighted with our long-term partnership and with the opening of a new store in one of our key regions. Park House shopping centers feature convenient locations, transport accessibility and excellent footfall—all these criteria are extremely important for Familia stores. The deal with Atrium was Familia’s largest this year, and we intend to continue developing our partnership with the chain.”

In 2021, Familia has continued the successful scaling of its business: 57 new stores have been opened in 9 months

About Familia

Familia is a fast-growing and sustainably profitable off-price retailer with an extensive offering across the apparel, homeware and other categories. Founded in 2000, it was a pioneer in the Russian off-price market and currently operates the largest national store network within the off-price format. Today, Familia has over 370 stores across 111 cities in Russia, and also operates in Belarus. Familia has about 6,000 employees across its stores, distribution centre and head office in Moscow. Familia offers a constantly rotating assortment of products in more than 270 product groups in apparel, footwear, homeware and other groups for the entire family at discounts of up to 85% off recommended retail prices. Every year, Familia stores offer more than 5,000 national and international brands from more than 45 countries.


AERE specializes in real estate investments in eastern Europe. It has 26 assets in Poland, The Czech Republic and Slovakia. The company was one of the first foreign investors in the Russian real estate. Today the Russian portfolio consists of 7 shopping malls in Russia under Park House brand. These are the malls in Moscow, Saint-Petersburg, Kazan, Togliatti, Yekaterinburg and Volgograd.

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Familia Media Relations Department