Russian off-price retailer Familia saw y-o-y growth in turnover of 20% for 2019, reaching 33.5 billion rubles; LfL revenue (for comparable stores) increased by 4%.
During the past year, Familia opened 46 new stores in 20 regions across the country, bringing the total number of its stores to 285 by the end of 2019. As in previous years, the company grew in all geographical directions: it emerged in Kaliningrad, the westernmost region of Russia, and increased its presence in the eastern part of the country, opening new stores in Krasnoyarsk and Surgut. In the south of Russia, Familia expanded with new stores in the Krasnodar region and the Republic of Adygea. In addition, the company went beyond the Arctic circle, its northernmost point now in the Murmansk region.
The retailer also continued its development in both capitals: 17 new stores in the Moscow region and 10 in the St. Petersburg region. Some of the most high-profile openings for Familia in 2019 were stores in the large Moscow discount center Ordzhonikidze 11, the shopping center Vegas Kashirskoe Shosse and the shopping center Mega Adygea Kuban.
Last year, the company attracted more than 600 new suppliers from 30 countries, the total number of Familia partners exceeded 2,700, and the number of brands represented was 7,000. The retailer has significantly increased deliveries from Russian partners as well as vendors from the UK, Germany, France, Italy and Turkey.
The company's turnover for the year amounted to 33.5 billion rubles, an increase of 20% compared to the previous year; comparable sales grew by 4%. Familia stores in Novosibirsk, Tyumen, Ufa, Voronezh, Samara, Sochi, Yekaterinburg, Moscow and St. Petersburg showed the highest growth in LfL revenue. The fastest-growing product categories were children's products, interior and decor products, shoes and accessories.
"The past year has been characterized by growing traffic in our stores, an increasing conversion rate and consistency in the average amount spent by customers," said Familia CEO Konstantin Nadezhdin. “We successfully overcame the influence of the climate largely thanks to our IT platform, which provided effective procurement planning, differentiated distribution of goods to stores and flexible pricing, quickly adjusting to actual seasonality and jumpy demand. We managed to significantly increase the number of loyal customers to 4.5 million by the end of the year. Moreover, their commitment to the brand heightened: loyalty card holders made purchases at Familia on average one and a half times more often than in the previous year. In 2020, we will continue to open new stores in different regions of the country and increase our range through new brands and product categories.