Familia opens its 80th store in Moscow

The new store is the first inside Moscow’s Garden Ring

17 September 2021 – Familia, the leader in Russia’s off-price retail market, announces the opening of its 80th store in Moscow. The Familia store on Novy Arbat will become the retailer’s first in the very heart of the capital: in an area of about 700 square metres, more than 22,000 SKUs will be available in all the main product categories, such as clothing, footwear and homeware.

Since the beginning of 2021, the Company has opened 52 retail outlets, including the first stores in Tomsk, Kirov, Vologda and other cities. As of today, the Familia retail network has 367 outlets in Russia, including its first specialised homeware store (Familia Home), which opened in Moscow in September, as well as one store in Belarus.

Svetlana Mozhaeva, Familia’s CEO, said:

Expansion in our key, Russian market is one of Familia’s strategic priorities. Over the past six years, we have more than tripled our Familia network, from 109 stores in 2015 to 367 today, thanks to our highly scalable business model and streamlined processes from purchasing to store shelves. The off-price format is increasing in popularity among shoppers both in Russia and abroad, where it has been enjoying success for many decades.

Demand for off-price and for stores operated by Familia – as the largest player and a pioneer in this segment – is being driven by a shift in consumer habits towards more economical retail and rationalisation of spending both in small regional settlements and in Moscow and other Russian cities. At the same time, Familia has considerable potential for further growth in the Russian market: the size of the market and the degree of penetration of off-price are still a great deal behind their Western counterparts, and we plan to develop the format by further expanding our network.

About Us

Familia is a fast-growing and sustainably profitable off-price retailer specialising in apparel and homeware. Founded in 2000, it was a pioneer in the Russian off-price market and currently operates the largest national chain within this format. As of today, Familia boasts 367 stores across 111 cities in Russia, and also operates in Belarus. In total, 6,000 employees work with Familia, including at the Company’s head office in Moscow.

Familia offers a constantly rotating assortment of products in more than 250 product groups in the categories of apparel, footwear, homeware and other goods for the entire family at discounts of up to 85% off recommended retail prices. Every year, Familia stores stock more than 7,000 national and international brands from more than 50 countries.

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Familia Media Relations Department