In H1 2021 the turnover of Familia was up 32% from the same period in 2019 and reached RUB 18.8 billion. LFL revenue increased 4%, with cumulative traffic up 17%.
The greatest increase in demand compared to the pre-pandemic period was for children’s, household, sporting goods and food. T-shirts, sweatshirts, trousers, dresses, underwear and sneakers were the growth leaders in the fashion product categories.
In the first half of the year, more than 400 new brands were added to the Familia range. Goods were imported from more than 40 countries. Russian companies, as well as vendors from Great Britain, Germany, Spain, Italy, China, Turkey, and France were the leading suppliers of Familia.
Following the end of the lockdown, the company continued its fast growth, opening 39 new stores in 30 cities across the country. The total number of Familia locations reached 355, with the area under management exceeding 440,000 square meters.
“When it comes to fashion, the online segment is where there is now greatest competition. Meanwhile, we see that there is an interest in in-store shopping, which is manifested in LFL sales growth, a steady increase in conversion rates and the number of items in a check,” said Svetlana Mozhaeva, CEO, Familia. “We carefully analyze changing consumer preferences in the new environment and harness the flexibility of our business model to focus our efforts on constantly updating our range of fashion products and adding new brands.”